Digital Marketing & Sales Management Course by Vistara Marketing
A course developed for Eduholic for the Business Management Graduates supported by Infosys Foundation, Nirmaan.org and TMI Education Academy taught by Murty BVNS 1,2
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Day 1: Introduction to Marketing and Sales • Definitions, differences, and customer-centric strategies.1,2 Homework: Research 3 successful campaigns. Day 2: Understanding the Sales Funnel • Stages of the funnel and lead generation.1, 2 Homework: Create a sales funnel for a product/service. Day 3: Market Research & Competitive Analysis • Market research tools, SWOT analysis, competitor insights.1, 2,3 Homework: SWOT analysis for a local business. Day 4: Branding and Positioning • Importance of branding and crafting UVPs.1, 2 Homework: Write a UVP for a product. Day 5: Content Marketing Basics • Types of content and tools for creation.1, 2 Homework: Draft a blog post outline. Day 6: Digital Marketing Essentials • SEO, social media, Google Ads basics.1, 2 Homework: Study 3 successful digital campaigns. Day 7: Social Media Marketing • Strategies for platforms and scheduling tools.1, 2 Homework: Plan a week of posts. Day 8: Email Marketing & CRM • Email strategies and CRM tools overview. 1, 2 Homework: Draft a promotional email. Day 9: Sales Strategies & Techniques • Consultative selling and overcoming objections.1, 2 Homework: Role-play a sales call. Day 10: Negotiation Skills • Win-win strategies and handling tough scenarios.1, 2 Homework: Create a negotiation script.
Marketing & Sales Management
Day 11: Data-Driven Marketing • Analytics tools and tracking KPIs. 1, 2 Homework: Analyze performance metrics. Day 12: Lead Management • Lead lifecycle and nurturing strategies. 1, 2 Homework: Draft a lead-nurturing email sequence. Day 13: Customer Retention • Loyalty programs and customer feedback. 1, 2 Homework: Design a loyalty program plan. Day 14: Storytelling in Marketing • Creating compelling brand stories.1, 2 Homework: Write a short product journey story. Day 15: Final Project & Career Tips • Develop a marketing and sales strategy.1, 2 • Freelancing, job tips, and Q&A session.
Some Resources:
- Social Media Marketing through Events.1
- Google's experimental AI tool, “Career Dreamer,” helps job seekers find careers that match their skills and interests. Accessible for free in the US, it acts as a digital career coach, generating a personalized Career Identity Statement based on users' experiences and skills. Users can explore various career paths and refine their results by focusing on specific skills or interests. The tool also integrates with Gemini to assist in building resumes and cover letters. Overall, Career Dreamer aims to make career exploration easier and more engaging, while helping users effectively communicate their qualifications. Direct Link