A course developed for Eduholic for the Business Management Graduates supported by Infosys Foundation, Nirmaan.org and TMI Education Academy taught by Murty BVNS 1,2

This is a dynamic page that keeps changing and evolving every day. So keep checking it out

Course Podcast Link

Day 1: Introduction to Marketing and Sales • Definitions, differences, and customer-centric strategies.1,2 Homework: Research 3 successful campaigns. Day 2: Understanding the Sales Funnel • Stages of the funnel and lead generation.1, 2 Homework: Create a sales funnel for a product/service. Day 3: Market Research & Competitive Analysis • Market research tools, SWOT analysis, competitor insights.1, 2,3 Homework: SWOT analysis for a local business. Day 4: Branding and Positioning • Importance of branding and crafting UVPs.1, 2 Homework: Write a UVP for a product. Day 5: Content Marketing Basics • Types of content and tools for creation.1, 2 Homework: Draft a blog post outline. Day 6: Digital Marketing Essentials • SEO, social media, Google Ads basics.1, 2 Homework: Study 3 successful digital campaigns. Day 7: Social Media Marketing • Strategies for platforms and scheduling tools.1, 2 Homework: Plan a week of posts. Day 8: Email Marketing & CRM • Email strategies and CRM tools overview. 1, 2 Homework: Draft a promotional email. Day 9: Sales Strategies & Techniques • Consultative selling and overcoming objections.1, 2 Homework: Role-play a sales call. Day 10: Negotiation Skills • Win-win strategies and handling tough scenarios.1, 2 Homework: Create a negotiation script.

---

Marketing & Sales Management

Day 11: Data-Driven Marketing • Analytics tools and tracking KPIs. 1, 2 Homework: Analyze performance metrics. Day 12: Lead Management • Lead lifecycle and nurturing strategies. 1, 2 Homework: Draft a lead-nurturing email sequence. Day 13: Customer Retention • Loyalty programs and customer feedback. 1, 2 Homework: Design a loyalty program plan. Day 14: Storytelling in Marketing • Creating compelling brand stories.1, 2 Homework: Write a short product journey story. Day 15: Final Project & Career Tips • Develop a marketing and sales strategy.1, 2 • Freelancing, job tips, and Q&A session.

---

Some Resources:

1. Social Media Marketing through Events.1
2. Google's experimental AI tool, “Career Dreamer,” helps job seekers find careers that match their skills and interests. Accessible for free in the US, it acts as a digital career coach, generating a personalized Career Identity Statement based on users' experiences and skills. Users can explore various career paths and refine their results by focusing on specific skills or interests. The tool also integrates with Gemini to assist in building resumes and cover letters. Overall, Career Dreamer aims to make career exploration easier and more engaging, while helping users effectively communicate their qualifications. Direct Link

Episode at Spotify

[Opening Jingle: Upbeat tech music fades out as Murty begins speaking.]

Murty:
Hello, and welcome to another exciting episode of Tech Talk with Murty! I'm your host, Murty, bringing you the latest in tech innovation and practical applications. Today, we’re diving into the fascinating world of AI desktop file managers and organisers. Joining me in the studio are two incredible guests. First, we have Ryan, an expert in AI applications who’s been at the forefront of AI-driven productivity tools. Welcome, Ryan!

Ryan:
Thanks, Murty! It’s a pleasure to be here.

Murty:
And also with us is Sonia, a budding virtual assistant who’s exploring the potential of these tools from the user perspective. Hi, Sonia!

Sonia:
Hi, Murty! Excited to be here and share my experiences.

Murty:
Fantastic! Let’s jump right in. Ryan, for our listeners who might not be familiar, can you explain what AI desktop file managers and organisers are and why they’re gaining traction?

Ryan:
Absolutely. AI desktop file managers are smart tools designed to help users organise their digital files efficiently. Unlike traditional manual methods, these tools use AI algorithms to automatically sort, categorise, and even predict how you might want to organise your files. The goal is to save time and reduce the cognitive load of managing an ever-growing digital workspace.

Murty:
Fascinating. Sonia, as someone experimenting with these tools, what’s your experience been like?

Sonia:
It’s been a game-changer, Murty. I work on multiple projects, and my desktop used to be a chaotic mess of documents, screenshots, and downloads. Using an AI file manager, I’ve seen my workflow become smoother. For example, it groups project-related files together and even sends me reminders to delete duplicates. It’s like having a virtual assistant for my desktop!

Murty:
That’s incredible! Ryan, can you share some examples of popular tools in this space and what makes them stand out?

Ryan:
Of course. Tools like Microsoft OneDrive, Google Drive's AI sorting features, and standalone software like FileWhiz or OrganAIze are making waves. What sets them apart is their ability to integrate deeply with user habits. For instance, some tools use natural language processing to analyse file names and content, making them more intuitive. Others incorporate machine learning to predict your next actions, such as renaming files or moving them to specific folders.

Murty:
Impressive! Sonia, were there any challenges or limitations you encountered?

Sonia:
Definitely. One challenge is the initial learning curve—getting the AI to understand your preferences takes time. Also, I noticed that sometimes it misclassifies files, especially when they have generic names. But these tools typically improve the more you use them.

Murty:
Ryan, do you think these tools are secure enough for sensitive files?

Ryan:
Great question, Murty. Security is a valid concern. Most tools are equipped with encryption to protect data. However, it’s crucial for users to check privacy policies and avoid uploading sensitive files to tools that rely on cloud processing unless it’s absolutely necessary. Local AI tools are a safer bet for security-conscious users.

Murty:
Wise advice. Finally, Sonia, would you recommend AI file organisers to someone just starting out?

Sonia:
Absolutely! Start with a basic tool, like the built-in features on your operating system, and then graduate to more advanced software once you’re comfortable.

Murty:
Thank you, Sonia and Ryan, for this insightful discussion. Before we wrap up, here’s a quick takeaway for our listeners: AI desktop file managers can transform how you organise your workspace, but they require a bit of setup and learning to maximise their potential.

[Closing Jingle: Upbeat tech music fades in.]

Murty:
That’s all for today’s episode of Tech Talk with Murty. Stay tuned for more tech trends and innovations. Don’t forget to subscribe and share! Until next time, keep exploring and stay productive.

[Music fades out.]

---

Summary Note:
In today’s episode of Tech Talk with Murty, we explored how AI desktop file managers can revolutionise digital organisation. Ryan highlighted the technological advancements and security considerations, while Sonia shared practical insights and challenges from a user’s perspective. These tools are perfect for anyone looking to declutter their digital workspace, save time, and improve productivity.

Murty's Podcast Studio: Virtual Assistant Career Path with AI

Murty: Welcome back to Murty's Podcast Studio, folks! Today we're diving into the exciting world of virtual assistants with a special guest, Ryan, an expert in AI applications, and Sonia, a budding virtual assistant herself. Ryan, tell us, how is AI changing the landscape of virtual assistant careers?

Ryan: It's a game-changer, Murty. AI is automating repetitive tasks, allowing virtual assistants to focus on higher-level, strategic work. Think data analysis, project management, and even creative content creation.

Sonia: That's so true, Ryan. I'm using AI tools to streamline my workflow, freeing up time to focus on client communication and building relationships.

Murty: That's fantastic, Sonia. What skills do you think are essential for virtual assistants in this AI-driven world?

Sonia: Besides strong communication and organizational skills, I'd say adaptability and technological fluency are crucial. You need to be able to learn new AI tools quickly and integrate them into your work.

Ryan: Absolutely. And don't forget critical thinking! AI can be a powerful tool, but it's important to understand its limitations and use it ethically.

Murty: Excellent points, both of you. Ryan, what advice would you give to someone interested in pursuing a career as a virtual assistant in this age of AI?

Ryan: I'd say, embrace the change! Learn about AI, experiment with different tools, and build a portfolio showcasing your skills in this new landscape.

Murty: Great advice, Ryan. And Sonia, what's your biggest takeaway from this journey so far?

Sonia: It's been an incredible learning experience. AI has empowered me to be more efficient and offer a wider range of services to my clients. It's truly a rewarding career path.

Murty: Thank you both for sharing your insights! This has been a fascinating conversation about the future of virtual assistants in the age of AI. Remember, folks, if you're looking to build a fulfilling career, the virtual assistant world, with its AI-powered possibilities, is definitely worth exploring!

Episode Summary:

This episode of Murty's Podcast Studio delved into the evolving landscape of virtual assistant careers in the age of AI. Ryan, an expert in AI applications, highlighted how AI is automating repetitive tasks, allowing virtual assistants to focus on more strategic work. Sonia, a budding virtual assistant, shared her experience using AI tools to streamline her workflow and build client relationships. The conversation emphasized the importance of adaptability, technological fluency, and critical thinking skills for virtual assistants in this AI-driven world. Both guests encouraged aspiring virtual assistants to embrace AI, learn new tools, and build a portfolio showcasing their skills in this evolving field.

Exploring Binaural Beats: Science, Myths, and Brain Hacking Potential

Author: Murty BVNS Blog Post Link

Are binaural beats the secret to achieving heightened focus, relaxation, and even memory enhancement, or is this all just hype? Today, we’re delving into the world of binaural beats to see what the science says about their claims and potential benefits.

What Are Binaural Beats?

For those unfamiliar with binaural beats, they occur when each ear hears a slightly different frequency. The brain, in an attempt to reconcile these sounds, creates a perceived third sound — the “binaural beat” — which is the difference between the two frequencies. This phenomenon is often described as the brain “filling in the blanks,” a process many listeners find fascinating.

The Potential Benefits Claimed

The third beat created by the brain is where the supposed benefits of binaural beats come into play. Advocates suggest that listening to binaural beats at specific frequencies can help synchronize brain waves, encouraging different mental states. Claims range from deep relaxation and improved sleep to heightened focus and enhanced memory. Articles, like one from The Syndicate Post, have reported that frequent listeners experience memory improvements and better cognitive function, fueling interest in binaural beats.

The Science So Far

As exciting as these claims sound, it's essential to assess what research has actually uncovered. A 2018 meta-analysis published in Psychological Research reviewed studies on binaural beats and noted some positive effects. However, the overall benefits were relatively modest, and the exact mechanisms behind these changes remain somewhat unclear. So, while there's a hint of potential, the science is far from conclusive.

The Theory of Neural Entrainment

One theory central to the potential effects of binaural beats is “neural entrainment.” To understand neural entrainment, imagine the brain as an orchestra with neurons firing at different frequencies, creating a symphony of brainwave patterns associated with various states of consciousness. Delta waves, for example, are linked to deep sleep, theta waves to meditation, and alpha waves to relaxation.

In this metaphor, the binaural beat functions as a conductor, guiding brainwave frequencies to sync with the target frequency associated with a desired mental state, like relaxation or focus.

Evidence of Neural Entrainment in Action

But does neural entrainment actually work? Some research offers intriguing hints. A study highlighted in Discover Magazine, conducted at Virginia Tech, measured brain activity using EEG and observed shifts in brain connectivity among participants listening to binaural beats. They found notable improvements in working memory and brainwave synchronization. However, as promising as this sounds, the study was small and focused on specific conditions, so broader research is still needed.

Are There Any Risks?

While the concept of altering brain states with sound may sound futuristic, it doesn’t come without precautions. Fortunately, the main risk with binaural beats is not any complex brain malfunction but rather hearing loss from listening at high volumes for extended periods. It’s crucial to use common sense: moderate volume levels and reasonable listening durations are essential. For children, experts advise even more caution, as there’s limited research on how binaural beats might impact developing brains. Starting slowly and observing any reactions is recommended.

Getting Started with Binaural Beats

For those intrigued by binaural beats, a few things are essential. First, binaural beats require stereo headphones, as the slight frequency difference in each ear is what creates the effect. There are numerous sources, from apps and websites to CDs, offering a range of binaural beats designed to aid in relaxation, sleep, and focus.

Choosing the right beats involves considering what you aim to achieve. Many apps and websites categorize binaural beats by their intended effect, providing a good starting point. Some mixes also incorporate music, which may enhance the experience for listeners by creating an engaging framework that helps the brain tune in.

Creating the Right Atmosphere

For an optimal experience, setting the right ambiance can make a difference. Many users find that dim lighting, essential oils, and a calm environment help facilitate relaxation or focus. Additionally, it’s essential to eliminate distractions, like silencing phones, to fully immerse oneself in the experience.

Beyond Binaural Beats: Exploring Other Sound-Based Techniques

While binaural beats may be popular, they are part of a larger field of “auditory neurostimulation.” Techniques like isochronic tones and monaural beats are also options for influencing brain states, often providing similar effects. Isochronic tones, for example, use a single tone that pulses on and off, while monaural beats combine two tones in a single speaker, both creating rhythmic pulses that can potentially alter brainwaves.

Other sound-based techniques include white noise, nature sounds, and ASMR. Although ASMR (Autonomous Sensory Meridian Response) is primarily enjoyed for relaxation, the whispering and tapping sounds can induce a soothing effect for some people.

The Power of Self-Created Sounds

Interestingly, auditory techniques aren’t limited to external sounds. Self-created sounds—such as humming, chanting, or singing—have long been used by humans for calming and meditative purposes. From lullabies to chanting in rituals, these self-generated sounds influence the brain and body. In meditation practices, focusing on one’s breath or repeating mantras may produce similar calming effects as external sounds like binaural beats.

Some experts suggest that humming or chanting could potentially influence brainwaves and induce desired states, just as binaural beats might. This concept reflects a deeper connection between sound, mind, and body and encourages an exploration of the unique “inner orchestra” each person possesses.

A Balanced Approach to Sound-Based Techniques

It’s essential to remember that binaural beats and other sound-based techniques are not a replacement for medical treatment. If you’re dealing with significant issues like anxiety, sleep disorders, or other health conditions, consulting a healthcare professional is crucial. Sound-based techniques can be complementary tools but should not be seen as cure-alls.

Finding Your Own “Soundtrack”

Exploring binaural beats and other sound techniques is ultimately about finding what works best for you. Everyone’s brain is unique, and reactions to these techniques can vary. Think of it as experimenting with different “keys” to unlock specific states of mind. Pay attention to how your body and mind respond and be open to trying various approaches.

As research in this field progresses, who knows what other discoveries about sound and the brain await us? For now, remember to listen to both the sounds around you and the sounds within you. Experiment with humming, singing, chanting, and see what resonates with your unique brain orchestra. This journey is about curiosity, openness, and, most importantly, enjoyment.

Happy listening, and may your sonic explorations lead to newfound calm, focus, and perhaps even a deeper connection with your inner self.

Anchor 1: Good evening, and welcome back to the show. We have a groundbreaking story tonight that's sure to pique your senses! Osmo AI, the company leading the charge in scent teleportation, has just announced a major breakthrough. Joining me tonight is our tech correspondent, Sarah, to break down this exciting news. Sarah, what can you tell us about this latest development?

Sarah: Well, Osmo AI has been making waves in the tech world with their ambitious goal of teleporting smells. And it seems they've finally achieved it! They've successfully teleported scents, marking a significant milestone in the field of sensory technology.

Anchor 1: Wow, that's incredible! Can you tell us more about how they did it?

Sarah: The details are still under wraps, but Osmo AI has confirmed that they've developed a device that can capture and transmit the essence of a smell. They've even shared a video of their first successful test, where they teleported the scent of freshly baked bread.

Anchor 1: That's amazing! So, what are the potential applications of this technology?

Sarah: The possibilities are endless! Imagine being able to experience the aroma of a blooming rose garden from your living room, or the tang of the sea while sitting in your office. This technology could revolutionize the way we experience the world, from virtual reality to online shopping.

Anchor 1: This is truly a game-changer. Thank you, Sarah, for bringing us this exciting news. It's clear that Osmo AI is pushing the boundaries of what's possible with technology, and we can't wait to see what they do next.

ఈ సంవత్సరం ప్రారంభంలో, మేము ఓస్మో యొక్క అత్యంత ప్రతిష్టాత్మక ప్రాజెక్ట్‌ని ప్రపంచానికి పరిచయం చేసాము: సువాసన టెలిపోర్టేషన్, ఇది ప్రపంచంలోని ఒక భాగంలో వాసనను సంగ్రహించి, దానిని మరొక ప్రాంతంలో వ్యాపింపజేసే సాంకేతికత. ఆ బ్లాగ్ పోస్ట్ సజీవ చర్చను ప్రారంభించింది. మీలో కొంతమంది టెక్-ఫార్వర్డ్ వ్యక్తులు సువాసన టెలిపోర్టేషన్ ఎలా పని చేస్తుంది మరియు ప్రాజెక్ట్ దాని పరిణామ చక్రంలో ఎంత దూరంలో ఉంది అనే దాని గురించి మరింత తెలుసుకోవాలనే ఆసక్తిని కలిగి ఉన్నారు. మరియు సువాసనను డిజిటలైజ్ చేసే ఈ పురాణ ప్రయాణంలో మీరందరూ మాతో పాటు వచ్చినందుకు మేము సంతోషిస్తున్నాము. ‍ మేము ఇప్పటికే మా ల్యాబ్‌లలో సువాసన టెలిపోర్టేషన్‌ని సాధించాము మరియు ఈ ప్రక్రియను సువాసన టెలిపోర్టేషన్ వీడియోలో డాక్యుమెంట్ చేసాము. మా మొదటి విజయవంతమైన ప్రయత్నంలో ఒక సాధారణ కొబ్బరి ముక్క ఉంది. ల్యాబ్‌లోని ఒక వైపు నుండి మరొక వైపుకు ఆ కొబ్బరికాయ యొక్క సువాసనను పంపుతున్నప్పుడు ఆ రోజు ఏమి జరిగిందో ఒకరు వివరించవచ్చు. కానీ ఆ వివరణ మరింత సంక్లిష్టమైన అంతర్లీన ప్రక్రియను డిజిటలైజ్ చేయడం మరియు వాటిని అవి చేసే విధంగా వాసన వచ్చేలా చేసే అణువులను పునర్నిర్మించడం ద్వారా తొలగిస్తుంది. మీరు ఘ్రాణ నిపుణులైతే, ఇక్కడ పేర్కొన్న అనేక సాంకేతికతలతో మీకు బాగా తెలిసి ఉండవచ్చు. ఆధునిక సాఫ్ట్‌వేర్ మరియు ఆర్టిఫిషియల్ ఇంటెలిజెన్స్‌ని ఉపయోగించి మా మొదటి టెలిపోర్టేషన్ నుండి మేము నిర్వహించిన వారపు ప్రయోగాలలో కలిసి పని చేయడానికి ప్రతి భాగాన్ని సంపాదించిన విధానం మా విధానం గురించిన కొత్త విషయం. ఈ ప్రక్రియకు ఇన్‌పుట్ మరియు అవుట్‌పుట్ స్థాయిలో తప్ప, ఈ సమయంలో మానవ జోక్యం అవసరం లేదు. మేము టెలిపోర్ట్ చేయడానికి సువాసనను ఎంచుకుంటాము మరియు దానిని GCMS (గ్యాస్ క్రోమాటోగ్రఫీ-మాస్ స్పెక్ట్రోమెట్రీ) అనే యంత్రానికి పరిచయం చేస్తాము. ఇది ద్రవంగా ఉంటే, మేము దానిని నేరుగా ఇంజెక్ట్ చేస్తాము; ఇది ప్లం వంటి భౌతిక నమూనా అయితే, మేము హెడ్‌స్పేస్ విశ్లేషణను ఉపయోగిస్తాము, అంటే వస్తువు చుట్టూ ఉన్న గాలిలో సువాసనను బంధించడం మరియు దానిని ట్యూబ్ ద్వారా గ్రహించడం. GCMS ముడి డేటాను గుర్తిస్తుంది, దానిని అణువులుగా అర్థం చేసుకోవచ్చు మరియు దానిని క్లౌడ్‌కు అప్‌లోడ్ చేస్తుంది. అక్కడ అది మా ప్రిన్సిపల్ వాసన మ్యాప్‌లో కోఆర్డినేట్ అవుతుంది — ఒక నవల, ఒక నిర్దిష్ట అణువుల కలయిక వాసన ఎలా ఉంటుందో అంచనా వేయగల అధునాతన AI- ఆధారిత సాధనం. ఈ ఫార్ములా మా ఫార్ములేషన్ రోబోట్‌లలో ఒకదానికి పంపబడుతుంది, ఇది దీన్ని ఒక రెసిపీగా పరిగణిస్తుంది మరియు మా నమూనాను పునరావృతం చేయడానికి విభిన్న సువాసనలను మిళితం చేస్తుంది. చివరగా, మేము అసలు నమూనా మరియు ప్రతిరూపాన్ని సరిపోల్చాము. మా లక్ష్యం అధిక స్థాయి సారూప్యతను సాధించడం, పునర్నిర్మించిన సువాసనలు వాటి అసలైన వాసన కుటుంబాలకు అనుగుణంగా ఉండేలా చూసుకోవడం. ప్రతి ట్రయల్‌తో మేము ప్రతి సూక్ష్మభేదాన్ని సంగ్రహించడంలో కొంత మెరుగ్గా ఉంటాము. ఈ సూక్ష్మ నైపుణ్యాలు వాసనల ప్రపంచానికి అంతర్లీనంగా ఉంటాయి. కొన్ని అణువులు చాలా సూక్ష్మంగా ఉంటాయి, అవి సెన్సార్‌లలో నమోదు కావు, కానీ ఇప్పటికీ మొత్తం సువాసనను గణనీయంగా ప్రభావితం చేస్తాయి. ఉష్ణమండల పండ్లలోని సల్ఫర్‌లను గుర్తించడం మరియు పునరుత్పత్తి చేయడం చాలా కష్టం. రోజువారీ సువాసనలలో పాల్గొన్న కొన్ని అణువులు గుర్తించబడవు. మా కొనసాగుతున్న డేటా సేకరణ ప్రక్రియ మిస్టరీ అణువుల సంఖ్యను తగ్గించడానికి మరియు వాటిని పునఃసృష్టికి కొత్త మార్గాలను కనుగొనే ప్రయత్నం. మేము ఈ కఠినమైన కేసులలో ఒకదాన్ని పరిష్కరించిన ప్రతిసారీ, ఇది ఒక ముఖ్యమైన పురోగతిగా అనిపిస్తుంది. ఈ ప్రక్రియకు చాలా వినయం అవసరం, ఎందుకంటే మార్గంలో సవాళ్లు అపారంగా ఉంటాయి. ఇంతకు ముందు ఎవరూ చేయని పని చేస్తున్నాం. రోజువారీగా, మేము మరింత ఎక్కువ డేటాను సేకరిస్తాము. మేము ఇప్పటికే ప్రపంచంలోనే అతిపెద్ద AI-అనుకూల సువాసన డేటా బ్యాంక్‌ను సేకరించాము. మా అల్గారిథమ్‌లకు శిక్షణ ఇవ్వడానికి ఈ డేటా అవసరం; వారి ముక్కులను శుద్ధి చేయడం. ఆ డేటా మొత్తాన్ని ఉపయోగించగల సూత్రాలుగా మార్చడానికి ఇంకా కొంత మానవ మార్గదర్శకత్వం అవసరం – శిక్షణ చక్రాలు త్వరలో వస్తాయి అని మేము ఆశిస్తున్నాము. అదృష్టవశాత్తూ, మాకు చాలా సహాయం ఉంది. మేము సువాసనలను డీకోడ్ చేయడానికి ఇప్పటికే ఉన్న డేటాను ఉపయోగించే సాధారణ అల్గారిథమ్‌లను ఉపయోగిస్తాము; GCMS డేటా నుండి సూత్రాలను అంచనా వేయడానికి మెషిన్ లెర్నింగ్ డిఫార్ములేషన్ మోడల్స్; మరియు వాస్తవానికి మా ప్రిన్సిపల్ వాసన మ్యాప్, మరింత ఖచ్చితమైన వినోదాల కోసం వాసనలను బహుళ డైమెన్షనల్ ప్రదేశంలోకి మ్యాప్ చేసే అధునాతన మోడల్. మేము మా ప్రక్రియలను మెరుగుపరచడంలో మాకు సహాయపడే నెలవారీ సువాసన టెలిపోర్టేషన్ ట్రయల్స్‌లో స్థిరమైన ఒత్తిడి పరీక్షలకు ఈ సాధనాలను ఉంచాము. త్వరలో, మేము పబ్లిక్ మెంబర్‌లకు ఎంపిక చేసిన డెమోలను తెరుస్తాము. సువాసన టెలిపోర్టేషన్‌ను ప్రత్యక్షంగా అనుభవించడానికి మీలో కొందరు వస్తారని ఆశిస్తున్నాము. మేము మా ల్యాబ్‌లో దాని నమూనాను విశ్లేషించేటప్పుడు విస్తృతమైన గుత్తి నుండి ఒక పువ్వు లేదా పండ్లను తీయమని మిమ్మల్ని అడుగుతాము, ఆపై దాని వాసనను ప్రతిబింబించేలా చేస్తాము. ఒకే సిట్టింగ్‌లో మేము మీ ప్రత్యేక సువాసనను మళ్లీ సృష్టిస్తాము మరియు దానిని మీకు తిరిగి అందిస్తాము. ఆపై, నిజం యొక్క క్షణం: మీ సమీక్ష. మన పునరుత్పత్తి ఎంత నమ్మకంగా ఉంది? మేము సువాసన టెలిపోర్టేషన్‌ను మొదట ప్రకటించిన ఆరు నెలల్లో, మేము ఆశ్చర్యకరమైన మొత్తంలో పురోగతి సాధించాము. ప్రతి నెల, మేము సువాసన టెలిపోర్టేషన్‌ని కొంచెం వేగంగా, మరికొంత స్వయంచాలకంగా చేస్తాము మరియు మరింత సంక్లిష్టమైన వాసనలను ప్రసారం చేయడానికి సవాలు చేస్తాము. కాబట్టి, మేము పని చేస్తున్న ఆ ఆదర్శానికి మేము కొంచెం దగ్గరగా ఉంటాము: అత్యంత ముఖ్యమైన మార్గాలలో ఒకదానిలో ఒక ప్రపంచం దగ్గరైంది, ఇక్కడ మీరు పాదయాత్రలో వాసన చూసే అందమైన సువాసనను చిత్రం లేదా పాట వలె సులభంగా పంపవచ్చు.

Summary

• This excerpt from the Osmo blog details the company's groundbreaking work in “Scent Teleportation.” The team has developed a process using a specialized machine called the GCMS to capture the molecular makeup of a scent, analyze it with a powerful AI-driven tool called the Principle Odor Map, and then recreate it using a Formulation Robot. The article explains how this technology is constantly being refined through regular experiments, aiming to capture even the most subtle nuances of scent and ultimately make sharing smells as simple as sharing a photograph.

Earlier this year, we introduced the world to Osmo’s most ambitious project: Scent Teleportation, a technology that captures a smell in one part of the world and diffuses it in another. That blog post started a lively discussion. Some of you tech-forward people were curious to know more about how Scent Teleportation works and how far along the project is in its evolutionary cycle. And we’re happy to oblige, glad for you all to accompany us on this epic journey to digitize scent.

‍

We have already achieved Scent Teleportation in our labs and documented this process in a Scent Teleportation video. Our first successful attempt involved a simple slice of coconut. One could describe what happened that day as us sending the scent of that coconut from one side of the lab to the other. But that description elides a much more complex underlying process of digitizing and reconstituting the molecules that make things smell the way they do.

If you are an olfactory expert, you will likely be familiar with most of the technologies mentioned here. What is novel about our approach is the way we’ve gotten every piece to work together in the weekly experiments we’ve conducted since our first Teleportation, using modern software and artificial intelligence. The process requires no human intervention at this point, except at the input and output level.

We select a scent to teleport and introduce it to a machine called the GCMS (Gas Chromatography-Mass Spectrometry). If it’s a liquid, we inject it directly; if it’s a physical sample, like a plum, we use headspace analysis, which means trapping the scent in the air around the object and absorbing it through a tube. The GCMS identifies the raw data, which can be interpreted as molecules, and uploads it to a cloud. There it becomes a coordinate on our Principle Odor Map — a novel, advanced AI-driven tool that can predict what a particular combination of molecules smells like. This formula is sent to one of our Formulation Robots which treats it as a recipe, and mixes different scents to replicate our sample.

Finally, we compare the original sample and the facsimile. Our goal is to achieve a high degree of similarity, ensuring that recreated scents align with their original odor families. With every trial we get a bit better at capturing every nuance. These nuances are inherent to the world of odors. Some molecules are so subtle that they barely register on sensors but still significantly impact the overall scent. Sulphurs in tropical fruit are notoriously hard to detect and reproduce. Some molecules involved in everyday scents remain unidentified. Our ongoing data collection process is an effort to reduce this number of mystery molecules, and find new ways to recreate them. Every time we solve one of these tough cases, it feels like an important breakthrough.

This process requires a lot of humility, because the challenges along the way can be immense. We are doing something that no one has managed before. On a daily basis, we collect more and more data. We have already accumulated the biggest AI-compatible scent data bank in the world. This data is essential for training our algorithms; refining their noses, as it were. Converting all that data into usable formulas still requires some human guidance — training wheels that we hope can soon come off.

Luckily, we have a lot of help. We use simple algorithms that use existing data to decode scents; Machine Learning Deformulation models to predict formulas from GCMS data; and of course our Principal Odor Map, a sophisticated model that maps odors into a multidimensional space for more accurate recreations. We put these tools to constant stress tests in monthly Scent Teleportation trials that help us refine our processes.

Soon, we will be opening select demos to members of the public. Hopefully some of you will come by to experience scent teleportation first-hand. We will ask you to pick a flower or a fruit from an extensive bouquet, and then let you reflect on its smell, while we analyze a sample of it in our lab. In a single sitting we will recreate your special scent and diffuse it back to you. And then, the moment of truth: your review. How faithful was our reproduction?

In the six months since we first announced scent teleportation, we have made an astonishing amount of headway. Every month, we make Scent Teleportation a little bit quicker, a little more automated, and challenge it to transmit more complex smells. And so, we get a bit closer to that ideal we’re working towards: a world brought closer together in one of the most essential ways, where a beautiful scent that you smell on a hike is as easy to send as a picture or song.

Osmo's Scent Teleportation captures a smell in one place, digitizes its molecules, and diffuses it in another. Using GCMS, AI, and Formulation Robots, they compare original and recreated scents, aiming for high similarity. They're refining processes, opening demos soon, and working towards easy scent sharing like photos or songs.

• Scent Teleportation is a technology developed by Osmo that captures a smell in one place and diffuses it in another.
• The process involves digitizing and reconstituting the molecules that make up a scent, using modern software and artificial intelligence.
• The scent is analyzed using a GCMS machine, which identifies the raw data and uploads it to a cloud, creating a coordinate on the Principle Odor Map.
• A formula is sent to a Formulation Robot, which mixes different scents to replicate the sample.
• The goal is to achieve a high degree of similarity between the original sample and the recreated scent.
• Osmo is refining its processes through monthly Scent Teleportation trials and will soon open select demos to the public.

[Speaker 2] Welcome back everyone to the Murty's Podcast. You know, today we're heading over to India.

[Speaker 1] Oh, fun.

[Speaker 2] Yeah, to Rajahmundry. It's a city nestled along the Godavari River in Andhra Pradesh, India. And we've got a whole stack of local news articles here.

It seems like there's some really fascinating stuff happening there. Yeah. And you know, it's not just about kind of reading the headlines.

We want to uncover those hidden gems, you know, that reveal how the city is changing, where it's headed, what its future holds, all that good stuff.

[Speaker 1] Right. Yeah. Rajahmundry has this incredible history.

[Speaker 2] Right.

[Speaker 1] And now we're seeing it stepping into like a whole new era, you know, facing some exciting opportunities and some unique challenges too.

[Speaker 2] Absolutely. So one of the things that really stood out to me was all this talk about Rajahmundry becoming like a hotspot for spiritual tourism.

[Speaker 1] Oh, interesting.

[Speaker 2] It seems like the Andhra Pradesh Tourism Development Corporation is really making a push to put Rajahmundry on the map for spiritual travelers.

[Speaker 1] Absolutely. And they're doing it strategically. Cool.

They've launched this new spiritual tour circuit focusing on those ancient and revered temples.

[Speaker 2] Wow.

[Speaker 1] Including the pancharama pilgrimage sites in the East Gadabari district.

[Speaker 2] So these aren't just any temples, right?

[Speaker 1] No, no. They're pretty special.

[Speaker 2] They each have like something special that draws people in, you know.

[Speaker 1] Right.

[Speaker 2] Some are known for their unique architecture.

[Speaker 1] Yeah.

[Speaker 2] Others for like the powerful deities enshrined within.

[Speaker 1] Yeah. Can you give us an example?

[Speaker 2] Sure. Yeah. Take Pithipuram, for example.

It's considered a padagaya, which is like incredibly significant for devotees.

[Speaker 1] Why?

[Speaker 2] It's like experiencing a piece of sacred history, you know. Right. And the APTDC has made like this entire journey super accessible.

A thousand rupees for adults, 800 for children. And you get to visit like all these incredible sites and even participate in a special harathi ceremony on the Gadabari River.

[Speaker 1] Wow. A harathi ceremony on the river. That sounds magical.

[Speaker 2] Yeah. It's really something. But hold on.

Rajahmundry itself seems to be going through like some major changes too, right? Yeah. I read that its population just crossed like half a million people.

[Speaker 1] That's right. That's a huge milestone. Wow.

And it's actually triggered a proposal to reclassify Rajahmundry, moving it from a Z category city to a Y category city.

[Speaker 2] I don't know anything about that. What is that?

[Speaker 1] Yeah. It sounds a bit technical, but it has like really important implications for the people living there.

[Speaker 2] Okay. So break it down for us. What does that actually mean for residents?

Is it like a good thing or a bad thing?

[Speaker 1] Well, it's mostly a good thing. Think of it as like a level up for the city.

[Speaker 2] Okay.

[Speaker 1] It means that government employees would see like a boost in their housing allowance.

[Speaker 2] Okay.

[Speaker 1] And Rajahmundry could potentially access more funding from the central government for development projects.

[Speaker 2] Gotcha.

[Speaker 1] You know, things like improved roads, better infrastructure, all those things that help a city like grow in a healthy way.

[Speaker 2] So it's like they're recognizing that Rajahmundry is on the rise and needs more support to keep that momentum going.

[Speaker 1] Exactly. And there are already signs of this growth happening. For instance, like a high-end jewelry store.

Kirtlals just opened a showroom in Rajahmundry. And it even has like a bridal studio.

[Speaker 2] Wow. Weddings in India are no small affair.

[Speaker 1] No, they're not.

[Speaker 2] That's definitely a sign of a thriving economy. But with all this growth, more people, more businesses, I imagine there are some challenges too, right?

[Speaker 1] Oh, you're spot on. The city will have to figure out how to manage like this rapid development while being mindful of its resources.

[Speaker 2] Right.

[Speaker 1] It's like walking a tightrope between progress and sustainability.

[Speaker 2] Right. And then to make things even more interesting, there's this huge religious festival coming up. The Godavari Pushkaralu, right?

[Speaker 1] Yes.

[Speaker 2] I mean, we're still a few years away from 2027, but the preparations are already in full swing.

[Speaker 1] Oh, yeah. The Godavari Pushkaralu is not your average festival.

[Speaker 2] Really?

[Speaker 1] It's like a major Hindu pilgrimage that occurs every 12 years along the Godavari River.

[Speaker 2] Wow.

[Speaker 1] And in 2027, Rajahmundry is going to be at the heart of it all.

[Speaker 2] Wow.

[Speaker 1] They're anticipating nearly 80 million devotees.

[Speaker 2] 80 million. That's almost unimaginable.

[Speaker 1] It is.

[Speaker 2] So how are they even beginning to prepare for something of that magnitude?

[Speaker 1] Well, they've developed this ambitious like vision 2027 plan.

[Speaker 2] Okay.

[Speaker 1] Which aims to ensure that everything runs smoothly. They're talking about building more baiting ghats along the river. Improving the roads, ensuring there's enough drinking water for everyone.

[Speaker 2] Wow.

[Speaker 1] And they're even planning to involve local residents and community groups in the preparations.

[Speaker 2] So it sounds like they're really trying to make this a festival by the people for the people.

[Speaker 1] Exactly. It's not just about building infrastructure. It's about creating like a shared experience that benefits the entire city.

[Speaker 2] Right.

[Speaker 1] And from an economic standpoint, the Pushkaralu is going to be like a game changer for Rajahmundry.

[Speaker 2] Yeah. With so many people coming in, it's bound to create a surge in economic activity.

[Speaker 1] Absolutely.

[Speaker 2] But it also makes you wonder like, are all these things happening in isolation or are they somehow connected?

[Speaker 1] That's a great question.

[Speaker 2] You've got the spiritual tourism drive, the city's population boom. And then this massive festival on the horizon.

[Speaker 1] Yeah. Are these just isolated events or are they all part of like a larger narrative unfolding in Rajahmundry?

[Speaker 2] Right. That's what we need to find out.

[Speaker 1] Exactly. It's like we're seeing pieces of a puzzle, but we need to figure out how they fit together.

[Speaker 2] Yeah.

[Speaker 1] We've got this spiritual tourism push, a city that's like bursting at the seams with growth and this major religious festival just a few years away.

[Speaker 2] Right. Yeah. Well, what's fascinating is that these seemingly separate events are actually intertwined.

Think of it like this. Rajahmundry is emerging as this vibrant cultural hub. And all of these events are actually intertwined.

Are like symptoms of that larger trend. They feed into each other, creating this cycle of growth and opportunity.

[Speaker 1] Okay. I'm starting to see the bigger picture here, but how does a religious festival like the Godavari Pushkaralu?

[Speaker 2] Fit into this idea of Rajahmundry becoming like a cultural hub.

[Speaker 1] Well, the Godavari Pushkarali isn't just a religious event. It's like this massive cultural gathering that draws people from all corners of India.

[Speaker 2] Right.

[Speaker 1] And that influx of millions of devotees translates into an incredible economic opportunity for the city.

[Speaker 2] Right.

[Speaker 1] Think about it. People need food, accommodation, transportation, and they'll be buying souvenirs and religious artifacts.

[Speaker 2] Right.

[Speaker 1] It's a huge boost for local businesses and the city's economy as a whole.

[Speaker 2] So the Pushkaralu is almost like a catalyst for Rajahmundry's growth.

[Speaker 1] Precisely. And the infrastructure improvements being made in preparation for the festival will have lasting benefits for Rajahmundry either after the event is over.

[Speaker 2] Oh, wow.

[Speaker 1] Better roads.

[Speaker 2] Yeah.

[Speaker 1] Improved facilities. All of these things contribute to a higher quality of life for residents and make the city more attractive to visitors and investors.

[Speaker 2] Right.

[Speaker 1] Plus, the exposure Rajahmundry will get during the Pushkaralu could attract even more tourism and investment down the road. It's like a win-win situation.

[Speaker 2] It makes a lot of sense. And I bet the APTDC's spiritual tourism circuit is hoping to capitalize on this increased interest in Rajahmundry leading up to the Pushkaralu.

[Speaker 1] Oh, you're absolutely right.

[Speaker 2] Yeah.

[Speaker 1] The timing of the tour circuit is perfect.

[Speaker 2] Yeah.

[Speaker 1] It allows visitors to experience like the spiritual side of Rajahmundry and explore those ancient temples, many of which are located right along the Godavari River, the heart of the Pushkaralu festivities.

[Speaker 2] Wow.

[Speaker 1] It's like they're offering a glimpse into the city's soul.

[Speaker 2] It's like they're creating this rich tapestry of experiences for visitors. You can explore these ancient temples. Witness the grandeur of the Godavari Pushkaralu.

[Speaker 1] Yeah.

[Speaker 2] Experience the energy of this rapidly growing city.

[Speaker 1] Yeah. It's a pretty compelling package.

[Speaker 2] It is. And let's not forget the economic benefits. Right.

All this activity is creating jobs, boosting local businesses.

[Speaker 1] Yes.

[Speaker 2] Attracting new investment.

[Speaker 1] Yeah. Rajahmundry is becoming a magnet for opportunity. But as we discussed earlier, this rapid growth also presents challenges that need to be addressed.

[Speaker 2] Right. Like ensuring sustainable development and making sure that everyone benefits from this growth.

[Speaker 1] Yes.

[Speaker 2] Not just a select few.

[Speaker 1] It's a delicate balance.

[Speaker 2] It is. It's like they're writing a new chapter in Rajahmundry's history. Yeah.

And we're getting like a front row seat to witness this transformation.

[Speaker 1] We are.

[Speaker 2] But speaking of transformations, I remember reading about a floating restaurant that was recently inaugurated in Rajahmundry.

[Speaker 1] Oh, interesting.

[Speaker 2] It seems like a small detail, but could it be another piece of this puzzle?

[Speaker 1] Oh, you're incredibly perceptive.

[Speaker 2] Really?

[Speaker 1] That floating restaurant might seem like a minor detail.

[Speaker 2] Okay.

[Speaker 1] But it actually speaks volumes about how Rajahmundry is evolving and its changing relationship with the Godavari River.

[Speaker 2] Now I'm really intrigued. Tell me more.

[Speaker 1] Okay.

[Speaker 2] How does a floating restaurant fit into all of this? So a floating restaurant sounds pretty cool.

[Speaker 1] Yeah.

[Speaker 2] But how does it signal a change for Rajahmundry?

[Speaker 1] Well, for centuries, the Godavari River has been the lifeblood of Rajahmundry, providing sustenance and supporting livelihoods. But now it seems the city is also starting to view the river as a source of leisure and tourism.

[Speaker 2] Okay.

[Speaker 1] The floating restaurant is a perfect example of that shift.

[Speaker 2] You know, I read that it was actually inaugurated by the tourism minister himself.

[Speaker 1] Oh, wow.

[Speaker 2] Kandula Durgesh. And it's located right at Bridge Lanka.

[Speaker 1] Okay.

[Speaker 2] Which I imagine is a pretty prime spot on the river.

[Speaker 1] It is. And what's interesting is what the minister said during the inauguration.

[Speaker 2] What did he say?

[Speaker 1] He talked about the government's vision to develop tourism all along the Godavari, especially near the iconic Havelock Bridge. Oh, wow. They see the river as a key asset in attracting visitors and boosting the local economy.

[Speaker 2] Yeah. It's like they're realizing that the river has the potential to be so much more than just a source of water.

[Speaker 1] Right.

[Speaker 2] It's like they're rediscovering its beauty and its potential to create like unique experiences for both residents and tourists.

[Speaker 1] Exactly. And remember all those bathing ghats?

[Speaker 2] Yeah.

[Speaker 1] They're planning to develop for the Godavari Pushkarlu. It's all part of this larger effort to make the river like a focal point for the city.

[Speaker 2] So the floating restaurant isn't just a novelty.

[Speaker 1] No.

[Speaker 2] It's like a symbol of how Rajahmundry is reimagining its relationship with the Godavari.

[Speaker 1] Yes.

[Speaker 2] And when you connect that with the spiritual tourism circuit with many of those temples also located along the river, it paints a fascinating picture.

[Speaker 1] It does. The river becomes this connecting thread weaving together the spiritual, historical, and natural elements of Rajahmundry's identity.

[Speaker 2] Wow.

[Speaker 1] Imagine this.

[Speaker 2] Okay.

[Speaker 1] Taking a boat tour on the Godavari, visiting ancient temples, having dinner at a floating restaurant.

[Speaker 2] Yeah.

[Speaker 1] And then experiencing the spectacle of the Godavari Pushkarlu.

[Speaker 2] Right.

[Speaker 1] It's a multi-layered experience you won't find anywhere else.

[Speaker 2] That sounds incredible. And thinking about developing the riverfront, it wouldn't just benefit tourists, would it?

[Speaker 1] No, not at all.

[Speaker 2] It would create new spaces for residents to enjoy as well.

[Speaker 1] You're exactly right. Imagine parks and promenades along the riverbanks, creating these vibrant public spaces where people can relax, socialize, and enjoy the natural beauty of the river.

[Speaker 2] Right.

[Speaker 1] It could really enhance the quality of life for everyone in Rajahmundry.

[Speaker 2] It really seems like Rajahmundry is on the cusp of something special.

[Speaker 1] It does.

[Speaker 2] They're embracing their heritage, seizing these incredible opportunities, and forging a new relationship with the Godavari River.

[Speaker 1] Yeah.

[Speaker 2] It's inspiring to see a city transform like this.

[Speaker 1] But as with any kind of transformation, there will be challenges.

[Speaker 2] Of course.

[Speaker 1] Balancing development with environmental protection is crucial. Making sure that the benefits of growth reach all segments of society is essential.

[Speaker 2] Right.

[Speaker 1] And preserving the unique character of Rajahmundry amidst all this change that's paramount.

[Speaker 2] Those are really important points. The choices Rajahmundry makes now will determine the kind of city it becomes in the future.

[Speaker 1] And that's what makes this deep dive so fascinating.

[Speaker 2] Yeah.

[Speaker 1] We're not just learning about events. We're exploring the forces that are shaping a city's destiny.

[Speaker 2] Right.

[Speaker 1] And it makes you think, what does the future hold for Rajahmundry? Will it become a model for sustainable growth, or will it succumb to the pressures of rapid development?

[Speaker 2] Those are some big questions. And while we can't predict the future, we can certainly see the potential for something truly remarkable here. And for our listeners, this deep dive leaves us with a lot to think about.

How will Rajahmundry navigate this path of growth and change while staying true to its roots? It's a journey worth following.

[Speaker 1] Absolutely. And if you're interested in learning more, we encourage you to do your own research. Explore the rich history of Rajahmundry, the significance of the Godavari Pushkarlu, or even the concept of spiritual tourism.

[Speaker 2] Right.

[Speaker 1] There's a world of knowledge waiting to be discovered.

[Speaker 2] So keep exploring, keep learning, and keep diving deep.

[Speaker 1] Yes.

[Speaker 2] We'll catch you on our next episode.

Rajahmundry is poised for significant growth and development, with several initiatives underway to enhance the city's infrastructure, tourism, and economy.

• The Andhra Pradesh Tourism Development Corporation (APTDC) is launching a new spiritual tourism circuit in the erstwhile East Godavari district, which includes Rajahmundry. The tour will include visits to six holy sites: Korukonda, Annavaram, Pithapuram, Samarlakota, Daksharamam and Vadapalli. The tour will be available every Saturday, with plans to extend it to Sundays depending on the response.

• The government is considering a proposal to elevate Rajahmundry from a 'Z' category city to a 'Y' category city. This upgrade would enable central government employees to receive a 20% House Rent Allowance (HRA) instead of the current 10%. Additionally, infrastructure improvements, including drainage and parks, would be implemented.

• Tourism Minister Kandula Durgesh launched a floating restaurant at Bridge Lanka of Godavari River in Rajahmundry. He announced plans to elevate Andhra Pradesh as a leading destination in the tourism sector. He explained the government’s vision for comprehensive development in these areas, particularly in Rajahmundry, the state’s cultural capital.

• The government is preparing a comprehensive plan called ‘Vision 2027’ for the upcoming Godavari Pushkaralu. Plans are underway to develop more bathing ghats to accommodate the influx of devotees. Efforts will also be made to develop Rajahmundry city on a permanent basis in light of the upcoming Pushkaralu.

In addition to these government-led initiatives, private businesses are also investing in Rajahmundry. Kirtilals, a distinguished name in fine diamond jewellery, has inaugurated its 14th retail showroom in Rajahmundry. The expansive and elegantly designed showroom showcases a wide array of exquisite diamond and gold jewellery.

These developments suggest that Rajahmundry is on the cusp of a period of significant growth and transformation. The city is attracting investment from both the public and private sectors, and there is a clear commitment to developing its infrastructure, tourism, and economy. These efforts are likely to create new jobs and opportunities for the people of Rajahmundry and make it a more attractive destination for visitors.